RSVLTS ButterSoft Product Launch
A shirt that’s so soft, so cozy and warm, while being so breathable and stretchy, you might never want to take it off.
Warm tones and cozy environments supported this notion of comfort, with a focus on visualising the technical aspects to show the shirts’ effortless wearability.
Feels like Butta.
My Role
Art Direction
Photo Direction
Design
Work for
RSVLTS
Dozens of layouts, templates and assets were designed to capture the key features of the product.
These were used in video content, social, website, emails and ads.
The Dream Team
Creative Direction
Carissa Clee
Art Director
David Resto
Photography
Taylor Habib
Iulian Cernatinschi
Videography
Jersey Filmmakers
Copywriting
Will Presti
Social Media
Katie Mahoney