Harry Potter x RSVLTS Campaign
Leading the creative direction for the Harry Potter launch at RSVLTS, the campaign was designed to blur the line between fantasy and fashion.
We wanted every piece of marketing to capture the wonder, magic, and escapism at the heart of Harry Potter, making the shirts feel like something pulled straight from the Wizarding World itself.
The collection became one of RSVLTS’ most anticipated launches, exciting longtime fans while also welcoming an entirely new fantasy audience to the brand.
My Role
Creative Direction
Design
Work for
RSVLTS
Brand
Warner Bros.
Wizarding World
A cabin in the woods was the perfect setting for creating a moody wizarding environment.
The external location conjured the feeling of walking through Hogwarts’ forest grounds while the internals of the cabin were reminiscent of Hogwarts dorms.
Emails, social and website content teased and launched the spellbinding collection to our audience.
Video and images where pushed across multiple ad channels.
The Dream Team
Creative Direction
Carissa Clee
Designers
David Resto
Photography
Taylor Habib
Iulian Cernatinschi
Videography
Jersey Filmmakers
Copywriting
Will Presti
Social Media
Katie Mahoney