Jurassic Park x RSVLTS Campaign
In 1993 the world saw dinosaurs brought to life on the big screen, capturing everyones imagination, myself included.
For RSVLTS, the apparel collection was a nostalgic celebration of this iconic movie with each piece featuring details that Jurassic Park fans are reminiscent of.
In close partnership with Universal Studios, I developed a campaign that brought fans back to the island of Isla Nublar and back to their childhood memories of Jurassic Park.
It’s a collection 65 million years in the making. Check out the full collection here.
My Role
Creative Direction
Photo and Video Direction
Design
Work for
RSVLTS
Brand
Universal Studios
Animations of fan favourite scenes and first looks at shirt patterns teased the collaboration.
At launch a series of emails and an in-world lifestyle video showcased the collection.
Bite size content made for feed and stories was used across organic and paid channels.
Homepage banners guided customers to the collection.
On-location Photoshoot
Concepting and moodboards lead to transforming an Hoboken warehouse into the abandoned Jurassic Park through prop sourcing, set design and mood lighting.
The Dream Team
Creative Direction
Carissa Clee
Designers
David Resto
Photography
Taylor Habib
Iulian Cernatinschi
Videography
Jersey Filmmakers
Copywriting
Will Presti
Social Media
Katie Mahoney